The Candidate Experience of Your Careers Page Could Be Driving Away Job Seekers
Not been seeing the number and quality of candidates that you want? Blame it on job search engines, a competitive job market, your garbage ATS, but the reality is that the problem may lie with you. Have you evaluated the candidate experience offered by your careers page and online applications recently?
Poor Candidate Experience of Job Applications Restricts Candidate Pool
Did you know that the average conversion rate from online job applications remains below 5%? This means job seekers have no problems finding jobs, however, there are barriers keeping them from actually applying. As a hiring professional, this should be alarming. Successful hiring is dependent upon the health of your candidate pipeline, and if your application is driving away 95% of job seekers, that’s a major bottleneck!
How Can You Improve the Candidate Experience of Your Job Application and Drive More Candidates to Apply?
For starters, get a free assessment of your Job Applications here. Based on knowledge and experience that we have gained over two decades in the recruitment industry, we built out this assessment to evaluate whether you have user-friendly job application.
We’ve identified the following 4 factors that directly impact candidate experience and application rate. Our assessment will evaluate you on these 4 factors and identify whether you are driving candidates to apply or are scaring them away:
First impressions count. A job seeker will develop an opinion about what type of employer you are based on the look and feel of your careers page. Make it count.
- Make your jobs easy to find on your website.
- Give your careers page a human element.
Length and Complexity
Don’t create a bottleneck at the start of your recruiting process with an overly-complex and lengthy job application. Make it easy for candidates to apply, you can further evaluate qualifications once you have their application.
- Keep your application under 10 minutes.
- Limit the number of questions and steps in your online application.
90% of job seekers look for new employment opportunities using their mobile device. Can these mobile job seekers easily apply to your careers from their smart phones?
- Use responsive design on your careers page to make it mobile-friendly.
- Provide easy apply features.
No one likes the feeling of shooting resumes into a black hole. You should have a way to acknowledge and easily communicate with every candidate that applies to your positions.
- Follow-up with every candidate that applies.
Get Your Free 7-Step Guide to Increasing Application Rates
The above is a quick overview. For the full 7-Step Guide to Attracting More Candidates, follow the button below to download your free guide.