Hire Top Talent With Newton’s Job Description Template
At Newton, you can say that we have some know-how when it comes to writing job descriptions. Through decades of experience in the recruitment industry, our team has seen hundreds of thousands of job requisitions (the good, the bad, and the ugly). As a result of this extensive exposure, we have developed a deep understanding of what works and what doesn’t. This wisdom has enabled us to craft a tried-and-true job description template for attracting top talent. Below is an outline of this framework, containing a brief summary of each component. Following our job description template explanation, we have provided the actual job description that we used to hire our first Sales Account Executive.
Job Description Template
1. Job Title and Location
You want to use a job title that will evoke authority and pique the candidate’s interest. However, keep in mind that your job title also needs to be one that potential candidates will be searching for. Also, be sure to include the location of the position you are hiring for, especially if you have multiple offices.
2. Quick Company Summary with a Hook
Start your job description with a summary about your company and then provide a hook to draw the audience in. You only have one shot to make a first impression and it has to be done within the first 30 seconds. Important to keep in mind here is that you don’t need to be the sexiest company or have the biggest brand recognition, just be honest and personable in your messaging to candidates.
In a concise manner, introduce your company to the candidate. Explain the nature of your business and tell candidates why your organization is a great place to work. Once you establish this ethos, refine your messaging to communicate why the specific position you are hiring for is exciting within the context of your company.
3. Describe Your Ideal Candidate
Once you have drawn the candidate in and have their full attention, it is time to set your expectations. This starts with defining your ideal candidate. One of the biggest mistakes in writing job descriptions is doing so before you have developed a well-defined candidate profile.
Prior to writing any job description, take some time to list out the key characteristics that constitute your ideal candidate. Once you have these characteristics identified, you want to “call them out” in your job description. This forces your candidates to evaluate their own personality to see if they are the right fit for the role.
Begin this section by saying, “This is the job for you if….” then, literally bullet out the characteristics that are essential for the role that you are hiring for.
4. List What They Will Own/Do (Duties & Responsibilities)
Okay, so we have the candidate hooked and they fall into our candidate profile. Now, we need to be certain that they fully understand what their roles and responsibilities will be.
This is the most straightforward section of the job description. Start it off by stating, “As a [title], you’ll…” and then give candidates a top-level, transparent explanation of the major duties and tasks that they will be responsible for.
This section of the job description template allows you to paint a clear picture of what “a day in the life” at your company would be like. Enabling candidates to visualize themselves working at your company is key for driving them to apply. Furthermore, if you are honest when describing the duties of the position, those that apply are buying into the actual role that you are offering.
5. Requirements & Qualifications (Skills & Experience)
To set the bar and establish a baseline threshold for candidates, you must be clear about the required qualifications for the job. Frame this section with, “What we’re looking for…” and then list the mandatory skills and experience needed.
Avoid listing every qualification that constitutes your “perfect” candidate because this may intimidate many qualified job seekers and drive them away from applying (consider separating nice-to-haves from must-haves). Remember, the purpose of job descriptions is to attract qualified candidates to apply. As you move candidates through your pipeline, you can extract further qualifications not specified in the job description template.
6. Wrap it All Up
Use the conclusion of your job description to make your final pitch to candidates. For our conclusion, we always start with the header, “In case you were wondering…” We have found that this ambiguity peaks the interest of most candidates and prompts them to continue reading. Following this header, use the body paragraph to summarize any final selling points.
Our Job Description for the First Newton Sales Account Executive
Below is the job description, written by our co-founder Joel Passen, which was used to hire our first Sales Account Executive at Newton. Joel reflected on his process for creating this job description stating:
“When we were ready to hire our first salesperson at Newton, I sat down and read a bunch of job descriptions. It was tempting to pull from the best of these postings and write a description that I thought an accomplished seller would naturally bite on. Instead, I wrote a description that I would have applied to, even if it was just out of curiosity. Sure, I had the obligatory company bravado at the beginning, but after that, I laid out exactly who I wanted. I couldn’t be happier with the hire we made using this strategy.”
Position: Sales Account Executive
Location: San Francisco, CA
About Newton: We build cloud-based business software for recruiting and hiring (the category is called applicant tracking software). We are a leader in the HR technology space that has quickly become one of the hottest markets in the business software category. We’ve been recognized as one of the fastest growing cloud applications. Our target market consists of employers with between 30-3000 employees (not a bad space to be in). Today, we have 1500+ US-based customers that use our thoughtfully designed SaaS platform. Our business is growing quickly. We are attracting employers from nearly every vertical by offering easy to use, easy to activate, easy to purchase software. Nothing is more important than delighting our valuable users through exceptional customer service.
As a SaaS Sales Account Executive, you’ll own the sales process for small and medium-sized employers interested in purchasing Newton’s cloud-based applicant tracking system. Our fast-paced, B2B sales team is growing and we are looking for the right person to come in and prove themselves as an individual contributor on a small team. If you’re looking for a career (not a job), a company that’s invested in your personal development, a solid compensation package, and a good team that doesn’t play politics, this could be for you.
This is the job for you, if…
- You’re interested in a meaningful job at a growing technology company in San Francisco where you’ll work on a variety of “deals” at once and be appreciated daily for doing your job well.
- You want to sell a real product that solves a real business problem for employers.
- You like to focus on selling, not supporting customers once they are live.
- You have integrity and enjoy running an honest sales process.
- You’ve been responsible for providing interesting, engaging web-based product demos as a Sales Consultant or Account Manager at a technology company.
- You’ve been told (more than once) that you’re scrappy, a progressive, a roll-up-the-sleeves, get stuff done type of person that is organized, honest and thoughtful.
- Your friends describe you as trustworthy, loyal and dependable.
- You’ve been called an overachiever.
- You don’t leave things to chance and rely on your ability to “wing it.” Rather you’re calculated, prepared and take measured risks.
- You’re resourceful, good with technology, intellectually curious, and ready and able to learn new things.
- You don’t want to play politics and office games to get ahead.
- You have VERY strong conversational communication skills.
- You have a way with people.
- You like to play on a winning team.
As a Newton Sales Account Executive, you’ll…
- Be a “first responder” to requests for information and product demo inquiries in a designated territory
- Identify, contact, and develop potential customers
- Provide inspiring web-based demonstrations of Newton’s Applicant Tracking System to prospective customers
- Take a disciplined, thoughtful, elegant approach to providing follow-up information to prospective customers
- Work with executive management to execute sales strategies and meet company growth objectives
What we’re looking for…
- 2-5 years of experience providing customer facing sales presentations preferably web-based demonstrations of a technology product.
- At least a year of experience working with CRM, SFA and/or marketing automation tools.
- You have to be technical. We don’t need you to code but you must be (and want to be) “technically resourceful” and able to use and learn various technical tools to perform your job effectively.
- Rock solid communication, documentation skills.
- Must be willing to manage multiple projects at once.
- Must be well organized, a good task manager, and able to prioritize based on business needs.
- You absolutely have to be dependable.
In case you were wondering…
If you’re looking for a company where you will be challenged, respected, and valued, then this is an opportunity for you. Additionally, if you’re looking for a company that’s invested in your personal development, will offer a solid compensation package, and provides a great team that doesn’t play politics, this is definitely an opportunity for you. You will need to be able to get to our office in San Francisco. Relocation assistance is out of the question (sorry). You’ll be working closely with our executives and we work in the office most of the time. Our office is located near the Embarcadero. The people here do their jobs well, care about one another, care about our customers and play fair. We don’t believe in office politics and cliques. We’re a team and if you’re hired, we have your back.
So You Have Great Job Descriptions. Now You Need to Leverage Them!
With the guidance outlined above, you have the resources necessary to craft your own killer job descriptions. However, great job descriptions are just the tip of the iceberg. Now, you need to ensure that you get your job descriptions out in front of the right people and offer a great candidate experience that drives them to apply. Furthermore, when people do apply to your job postings, you need the right systems in place to manage the flow of these applicants through your talent pipeline. Newton can help you with all of that.