Applicant tracking systems have found their way into the mainstream and this has cast design as THE killer feature. Most employers that hire, even periodically, realize the importance of using applicant tracking software to stay organized and compliant.  While most corporate ATS tools are built with specifically sized employers in mind, many offer similar feature sets. As such, design has become the number one differentiator. More than ever, employers demand user-oriented products that are easy-to-use, easy-to-learn and easy-to-remember.

Take a minute to stop and think about design. Great design isn’t just about good looks. Remember the old saying about beauty being more than just skin deep? It’s true. Considering how employers expect a technology platform to perform, great design must go beyond the interface and be a critical part how the system actually works. Would you buy a car that looked good but had no instrumentation and the steering wheel was on the wrong side? Probably not.

When applicant tracking software is difficult to use, people just revert to email and spreadsheets. When the interface fails to clearly provide insight into the recruiting program, people are confused. When users get lost in the application, they just give up. When the information is poorly organized or doesn’t answer users’ key questions, they get frustrated and complain. See a pattern here? It’s 2013 and people don’t read instructions anymore and they don’t tolerate clunky, unintuitive systems. Traditional features are peripheral. Design is the new killer feature.

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