Lately, I’ve been thinking a lot about the intersection of human resources and marketing and how critical it is these days for HR and Recruiting professionals to think like marketers. Admittedly, I didn’t invent this concept. Rather, I was turned on to the idea by a London-based recruitment firm Dylan. With help from Tom Fishburne, a.k.a the Marketoonist ( by the way, a friend and former co-worker of my wife’s), the notion that HR’s role as marketers is brought alive in a speech that he gave earlier this year in London.
During his talk, Tom points out that one of the ways that we as HR and recruiting practitioners can start embracing our roles as marketers is to avoid silos. That is, we can’t operate under the pretense that marketing is not our responsibility. Marketing is everyone’s responsibility. As employees we all need have the ability to concisely communicate our corporate story. And, as HR and recruiting professionals , we of all people, need to be the ambassadors of our employment brand able to convey our organization’s unique qualities, advantages and mission expertly. After all, our job is no longer just to ‘process’ people. Our job is to ‘influence’ people.
Read more about HR and Recruitment Marketing on Newton Software’s Applicant Tracking Software blog.