Effective user adoption is the absolute best predictor of a successful applicant tracking software purchase. You can have the most expensive software in the world, with the biggest name and the most features – but if people don’t use it, it isn’t going to add value. Today, the recruiting software industry is rife with vendors that continue to add frivolous features to their platforms to keep up with the Jones’ and to woo unsuspecting customers into impulsive buying decisions (this in turn makes their software more clunky and complicated so I’m glad they do it personally).
We’re marching to a different drummer at Newton. Adoption is everything. When users like hiring managers effectively adopt a corporate recruiting tool, productivity, collaboration, and efficiency skyrocket. Isn’t this the goal? We think so and we’re not alone. The Sandhill Group, a strategic management, investment and marketing group specializing in the SaaS industry, conducted a study and found that the most critical factor (70% listed it as number 1) for software success and return-on-investment is effective user adoption.
No software platform is magic. Some users will love it. Some users won’t. We design Newton to increase your chances of getting more users which ultimately leads to a more productive recruiting program and a significant return on investment. There are other benefits as well. The more users you get, the better off you’ll be as you’ll capture critical information that you’ll use to diagnose and solve problems (it’s nice to be a little proactive once in a while). You’ll also capture critical compliance information easier. When you have high adoption rates your recruiting platform will become the hardest working part of your solution.
Presently, the adoption rate for Newton is above 90%. We put together a short video to explain how we make this possible.