simpleOur daily lives on the web have become more complex. People are looking for ways to incorporate simplicity into their jobs. But finding simplicity in the workplace is becoming increasingly harder every day. To make matters worse, many people still shy away from simple because they associate simple with a lack of power. Most software vendors still play to this fear. Their guiding principal is “features are power, add as many as possible”. This is especially true amongst applicant tracking software vendors.

There’s a misunderstanding of what it means to be simple. Many professionals associate simplicity with weakness or that which ignores complexities. At Newton, we look at simplicity as being synonymous with intuitiveness, clarity, and essentialness. Sure, we design features to add power but not if they risk simplicity. Features, first and foremost, must simplify tasks.

Our focus on simplicity from day one is our competitive advantage. We are ruthless in our efforts to simplify – not dumb down – applicant tracking software. We don’t just focus on design for aesthetic impact (it helps). We’re interested in the simplification of process. Others may add some window dressing from time to time but their beauty is only skin deep – slick. If you don’t start with simple it’s impossible to end up with simple. That’s the goal isn’t it?

Make everything as simple as possible but no simpler.
-Albert Einstein

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