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Mobile Applicant Tracking without an App

 

Newton Applicant Tracking on an iPhone 5
Newton Applicant Tracking on an iPhone 5

Newton Touch, a tablet app, has officially been retired. Last night, our product team migrated nearly 20,000 active Newton users to our latest responsive applicant tracking platform.

Moving beyond an app strategy

The real advantage of retiring Newton Touch is efficiency we gain by consolidating our  development efforts on a single platform instead of creating different versions of our product for every device. The latter is commonly referred to as an “App Strategy”: an iPad, iPhone and Android App, plus a desktop version. Given the velocity at which we ship features (among other things), an app strategy is inefficient.

Re-architecting Newton wasn’t a cakewalk

Re-architecting Newton to be responsive was no small task. Our product teams have spent more time on this enhancement than on any release in Newton’s short history. Now that Newton has the most modern platform in the industry, we have already shifted our resources and we’re developing new functionality that will offer our customers new tools that address the problems that matter most in corporate recruiting.

The move to HTML5 also represents a strategic advantage for Newton, our partners and our customers. It will be nearly impossible for vendors with large code bases to re-architect their products to match Newton’s speed and responsiveness. And, even the newer, smaller vendors won’t be able to ignore mobility issues (and their 600 pixel wide apps). Scrolling, zooming, pinching and squinting are not viable mobile options for users anymore. And, forcing users to download, install and sign in to special apps does not create a good user experience. The bar has been set.

About Andy Chan