UK-based Dylan, a marketing recruiting agency, collaborated with Tom Fishburne (a.k.a The Marketoonist) from San Francisco to create this comic. When we saw it, we couldn’t help but think about all the dollars that organizations poor into corporate recruiting and how few resources are actually spent cultivating a culture around retaining talent.
Apparently, Fishburne, who frequently speaks about marketing, is preparing for an event with Dylan where he’ll focus on how the best brands and businesses “market from the inside out”. His premise is that the HR Director is the new Marketing Director. Fishburne goes on to say, “recruitment is as important to how a brand is marketed as creating a marketing plan”.
Unfortunately, I don’t think our team will make it to London for the talk in September. Something tells me we’ll be in San Francisco hammering our new mobile functionality for Newton, our award winning applicant tracking software. Hopefully, the nice folks at Dylan will record the presentation.