I used to dread Fridays.
While the rest of the company was hoisting their coffee cups on Friday morning in reverence to the coming weekend, I had dread. Friday was the day that I had to turn in my recruiting status report. The report would be reviewed the following Monday at 9:00am by the executive staff at their weekly meeting. Depending on how busy I was during the week, the report would take anywhere from 1 to 3 hours to complete. Instead of hitting up happy hour with the sales team on Friday afternoon, I was knee deep in a spreadsheet. And, I know that I wasn’t the only one frustrated on status report day. There are thousands of recruiters that bristle at the thought of compiling status reports and wasting time exacting data instead of actually recruiting talent.

So, why has compiling status reports been such a burden for corporate recruiters? Well, to date, the challenge with providing reports has been exacerbated by existing applicant tracking tools that fail to reflect the realities of the recruiting process. If you look at what vendors in the ATS marketplace are producing currently, it’s clear that they are still focused on what they’ve always been pushing: developing highly cumbersome data repositories with a bunch of check-box features, none of which are designed to make reporting performance metrics any easier. Let’s be real: the harden an ATS is to use, the harder it is to get any information out of it. And, if you do manage to get some workable data after hours of effort, you’ll end up with spreadsheets that look like Da Vinci’s code.

As many of you know, Newton’s core team is made up of former corporate and RPO recruiters. We understand as well as anyone that corporate recruiters are certainly not the only ones responsible for the success of recruiting programs, but they are typically left holding the bag. We also know that a lack of systemic accountability costs corporate recruiting departments money, time and resources and often leads to animosity and plenty of petty misunderstandings. Only the consistent capture and reporting of real data can back up a responsible recruiter and ultimately allow them to be more than just purely tactical or only as good as their last placement.

Good news for corporate recruiters.
There’s no need to be a victim of reporting madness on Fridays any longer. In fact, we may give you reason to throw on a cape and wow people with your reporting superpowers. Check out Newton’s custom reporting engine, a powerful tool that makes generating reports refreshingly easy. It’s not just easy to use: similar to Newton’s real-time analytics dashboard, this new tool spits out reports that are digestible, even a bit flashy. If you’re a data junky (or your manager is) the Newton custom reporting engine is like kryptonite.

Our new reporting engine empowers users to build, save and share customized reports comprised of every piece of data collected during the recruiting process. Users can generate reports on talent pipelines, user activity, requisitions, advertising performance, interview statistics, hires and more. Reports are easily built with Newton’s drag and drop interface and exported to auto-formatted spreadsheets that are production quality and ready to share with anyone. And, processing large amounts of data will not cause latency for users because the reports are generated from a reports-specific database in the Cloud. The new reporting feature even enables users to save the report structure created by an individual user so that the report can be run anytime with the click of a button. Think weekly staffing report with one click!

There’s more to come.
2011 will continue to be busy year for Newton’s product team and another great year for customers. Our custom reporting engine is just one of several important features that we’ll release this year. Our idea has always been to build the most innovative corporate applicant tracking software and we’re constantly studying the evolving recruiting marketplace so we can meet and even exceed the needs of modern recruiting programs. At the end of the day, the most rewarding part of our business is providing the tools corporate recruiters need to rise above the challenges that can plague their roles (and performance). Can we really give you superpowers? Maybe not. But we know Newton can make recruiters more effective, save them time, and elevate them into the strategic roles that can, on some days, make them heroic.