When we started Newton Software back in Jan. 2009, we wanted to build a website that actually provided people with information about our product. Novel huh? We wanted the site to be interactive. We wanted lots of videos and images of our product. We wanted bling. After all, Steve and the design team go to great lengths to create a “rich” user experience (software lingo for – they make it look sweet and cool to use).

What you forget when you are launching a content rich site is how much effort it takes to continually keep the videos and images fresh. To complicate matters (for me), we’re constantly making enhancements and adding to our product. So every 5-6 weeks or so I have to make a new video.


The other day, our web team called me the Scorsese of applicant tracking software product demos. I’m not sure if I was flattered or if they were just having fun with me. Regardless, I had to update our product demo this week and will do so again in about 2 weeks. This might not be The Departed but, I think it represents our product pretty well. If you want to watch a video with a table of contents you can visit our demo page.

Spoiler Alert! This video contains a feature that will be released June 4th.